MY
STORY
Issy is an experienced, trusted, strategic director of celebrity and IP partnerships working with some of the biggest global brands and talent. With extensive experience in casting, talent strategy development, brand partnerships, contract negotiation, IP clearance, advertising and PR, as well as excellent interpersonal skills, Issy has cemented her position in the industry: she can create and deliver the most successful and effective brand-talent partnerships, in a holistic, enjoyable, stress-free way.
Issy now heads up her own consultancy, after decades at some of the top talent procurement agencies, including Platinum Rye, Procure Worldwide (Freuds Group) and The Bourne Consultancy. She offers a full suite of services, with a strategic approach at every stage to ensure brands and talent both benefit and that every partnership is as realistic, viable and efficient as possible. Brands can turn to Issy for every element of an end-to-end campaign or for individual services as required.
Services
TALENT BRAND PARTNERSHIPS
Creating bespoke ATL & BTL partnerships between talent, rights holders and brands. Sourcing influential figures, keynote speakers and performers for personal appearances, live performances, and corporate and public events.
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CASTING
Casting and research to secure the most suitable, on brand talent to fit a campaign's requirements using an international network and in-depth knowledge and expertise.
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BRAND STRATEGY
Developing a tailored talent brand strategy to suit your business needs and objectives. Highlighting key considerations and identifying opportunities. Providing a bespoke talent partnerships masterclass to brands and agency partners.
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INCLUSIVITY
Working with brands that genuinely want to reflect diversity and breadth of talent; Issy has a personal passion for proportionate representation. Promoting change in the industry because disability is the norm, not the exception
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BUSINESS AFFAIRS
Advice, drafting and negotiations of talent and IP contracts. Strong, long-standing relationships with lawyers, publicists and agents to enable this process to be done quickly, fairly and efficiently.
LICENSING OF MUSIC & IP
Rights and content procurement including clearance of intellectual property, and discovering and licensing music tracks through licensed partners to enhance a client’s campaign.